Most people struggle to kill their accounts permanently. Like a bad high school romance, we break up with Facebook, only to flirt and make up, and then break up again.
This begins to make sense when we realize that Facebook has become a prosthetic of our memory.
But not just a prosthetic of memory in general, a simple list on a scrap of paper is that much; it is a prosthetic of our autobiographical memory. It’s a part of our identity, and it is very difficult to kill off a part of one’s self.
It is not unlike a press release that your corporate self announces to your target market.
via James Shelley.
It is meaningful if I tell you that I really like the avant-garde music by Olivier Messiaen. It’s also meaningful to confess that I sometimes relax by listening to Pink Floyd. But if this kind of communication is replaced by a constant pipeline of what’s queued up in Spotify, it all becomes meaningless. There’s no “sharing” at all.
Frictionless sharing isn’t better sharing; it’s the absence of sharing. There’s something about the friction, the need to work, the one-on-one contact, that makes the sharing real, not just some cyber phenomenon. If you want to tell me what you listen to, I care. But if it’s just a feed in some social application that’s constantly updated without your volition, why do I care? It’s just another form of spam, particularly if I’m also receiving thousands of updates every day from hundreds of other friends.
Effort as friction
So, what we’re seeing isn’t the expansion of our social network; it’s the shrinking of what and who we care about. My Facebook feed is full of what friends are listening to, what friends are reading, etc. And frankly, I don’t give a damn. I would care if they told me personally; I’d even care if they used a medium as semi-personal as Twitter. The effort required to tweet tells me that someone thought it was important. And I do care about that.
The truth behind automated sharing
[It] is giving Facebook a treasure-trove of data, regardless of whether anyone cares. And Facebook will certainly find ways to monetize that data.
via The end of social [inserts are mine]
Celui d’une civilisation où on n’existe que si l’on est médiatisé.
Prémisse: Je n’existe que si les autres le savent.