Fight the bull

.. or why “business people speak like idiots.”

They are selling a book, plugging their bullfighter freeware, and their blog does not have spam blocker… but they definitely have the right spirit.

You can copy and paste text in a service that will determine its”bull level”. The analysis can then be sent anonymously to the culprit.

Buzz sentence of the day

Customers will gladly pay more for an experience that is not only functionally but also emotionally rewarding. Companies that are skilled at unlocking emotional issues, then creating economic value propositions that win with consumers, avoid commoditization. (via)

Related entry:
Buzzword users deserve a whack (6-11-06)

Buzzword users deserve a whack

A site on buzzwords well worth visiting. See its dictionary and its weekly whack on those who abuse the buzz.

BuzzWhack tries not to take itself too seriously. It strives to be educational with a sense of humor. (…)

BuzzWhack understands that within any given group buzzwords can be functional tools that communicate ideas and concepts quickly. But once those buzzwords move outside that group, they can be baffling and bring all understanding to a halt.

BuzzWhack has no patience for companies and individuals who use buzzwords to “impress” and befuddle the rest of us.

Couldn’t have said it better myself.