Speaking is NOT writing

Language has its own structure (not unchanging, to be sure, but fixed enough at any one moment to serve as both a constraint and a resource). If you do not submit yourself to the conventional meanings of words and to the grammatical forms that specify the relationships between the objects words refer to, the prose you produce will say something — language, not you or I, means — but it will not say what you wanted to say. That’s only because your readers will not be inside your head where they might ask the self-seeking expression what it had in mind, but will instead be on the outside processing the formal patterns of your written language and reaching the conclusions dictated and generated by those patterns.

In fact, however, what I’ve just said is a bit misleading because it suggests that fully formed thoughts exist in some inner mental space and manage to make it into the outside world when they are clothed in the proper syntactical and lexical forms. But as everyone used to know before the cult of self-expression triumphed, the ability even to have certain kinds of thoughts depends on the prior ability to produce (and comprehend) certain kinds of sentences. Continue reading “Speaking is NOT writing”

Warren Buffett — folksy style, brainy investing

Here is a good short introduction to the Oracle of Omaha. Folksy and brainy has earned him a tangible net worth of over $40 billion, most of which he has just given away to charity.

Buffett’s annual letters to shareholders are priceless.

Tom Peters on The Brand Called You

Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here’s what it takes to be the CEO of Me Inc.

From a classic article from 1997 that Seth Godin has picked up here.