John Naughton in The Guardian has a few choice words on Mark Zuckerberg’s recent “Memo to All”:
Dearly beloved, our reading this morning is taken from the latest Epistle of St Mark to the schmucks – as members of his 2.3 billion-strong Church of Facebook are known. The purpose of the epistle is to outline a new “vision” that St Mark has for the future of privacy, a subject that is very close to his wallet – which is understandable, given that he has acquired an unconscionable fortune from undermining it.
The rest of the story here.
I read John’s blog assiduously. You might enjoy it too.
Carmine Gallo in HBR:
According to molecular biologist John Medina of the University of Washington School of Medicine, the human brain craves meaning before details. When a listener doesn’t understand the overarching idea being presented in a pitch, they have a hard time digesting the information. A logline will help you paint the big picture for your audience.
In Hollywood cinema, one of the greatest loglines of all time belongs to the iconic thriller that kept kids out of the ocean during the summer of 1975:
A police chief, with a phobia for open water, battles a gigantic shark with an appetite for swimmers and boat captains, in spite of a greedy town council who demands that the beach stay open.
What makes it work?
The logline for Jaws identifies the key elements of the story: the hero, his weakness, his conflict, and the hurdles he must overcome — all in one sentence. It depicts the overarching storyline in an interesting, straightforward way, rather than focusing on details that might seem meaningless without the context of the bigger picture.
The concept is simple. Employees no longer have personalized email addresses. Instead, each individual posts a schedule of two or three stretches of time during the day when he or she will be available for communication. During these office hours, the individual guarantees to be reachable in person, by phone, and by instant messenger technologies like Slack. Outside of someone’s stated office hours, however, you cannot command their attention. If you need them, you have to keep track of what you need until they’re next available.
On the flipside, when you’re between your own scheduled office hours, you have no inboxes to check or messages demanding response. You’re left, in other words, to simply work. And of course, when you’re home in the evening or on vacation, the fact that there’s no inbox slowly filling up with urgent obligations allows a degree of rest and recharge that’s all but lost from the lives of most knowledge workers today.
This is from an HBR article by Cal Newport. You can and should follow his blog.
I want to hear what you think… particularly the ways in which you can make this (or some version of it) work. Drop me a note using the “Contact me” button on the ruler.
Doc Searls on his blog.
So where does [architect] Bill Patrick start, working unassisted by computer?
“I start with the light,” he says. “I say ‘where do we want the light?'”
We wanted our light coming from the direction of our hilltop view toward San Francisco Bay. We also wanted to enjoy that light outdoors as well as inside the house. The result is a lot of glass on every floor facing the Bay, and a deck or balcony outside every room on the Bay side the house. The roof is nearly flat, to maximize interior space within the local limits on roof height above grade, and the whole thing is not only beautiful, but unlike anything else, anywhere. It expresses Bill’s art, and it reflects our original intentions.
In other words, it’s a creation, not a replication or a variation. I also can’t imagine seeing this house as a template for anything else.
The same principle applies for any communicative act – letter, email, text, talk, presentation, etc. Start with the light; with what the purpose of the act is. And work backwards from there.
[T]he more urgently technology incentivizes us to respond to a proposition, the more we rely on our own heuristics. Less time does not promote deeper thought.
Today, when you are compelled to comment right away, ask yourself, “How would I respond to this differently if I had to invest the time and effort to get an envelope and a stamp?”
via James Shelley – photo credit: Daria Nepriakhina
Twitter will suggest that you listen to people who listen to each other. Amazon will suggest that you read something very much like what you just read. Even your search engine will try to make sure that you get results that are similar to the ones you clicked on last time. If you go with the flow, you’ll end up hearing the same narrow view recycled repeatedly – yet you’ll think you did your due diligence.
Don’t fool yourself.
Gather information from those who do not communicate with one another. In fact, you want to gather information from entire networks that do not communicate with one another. Truly rich and diverse information comes only when you hear, separately and independently, from “worlds” that do not overlap: from different parts of the earth, different economic sectors, different social demographics, different religions, languages, ideologies and cultures.
via Think You’re Well Connected? Stop Fooling Yourself.