The word “exponential” has taken a lot of abuse from managers who use it to describe any growth that is more than sluggish. Whereas in maths an exponential graph goes swiftly from almost flat to almost vertical, this pattern is seldom traced by any market I’ve ever come across.
But now the term seems to have slipped free of its mathematical moorings altogether: living “exponentially” involves having “quality time with yourself” and “living in your own truth”.
Speaking from the vantage point of my own truth, I find some things are truer than others. Truest of all are mathematical truths, and it is therefore upsetting to see them being pilfered shamelessly by innumerate managers eager to lend an aura of fact to what is usually a glob of guff.