Best Buy and TiVo – a strategic alliance

Both companies are trying to significantly change how the world sees them.

Facing fierce competition from Amazon.com and Wal-Mart, the Minneapolis-based Best Buy wants to extend its relationship with its customers outside of its stores.

(…) TiVo, for its part, desperately wants people to stop thinking of its technology purely as a way to pause and record live television.

As part of the deal, Best Buy also plans to use TiVo to offer advice and guidance on products like HDTVs and digital cameras and provide ways to buy these products via the television remote control.

via NYTimes.com.