Avoiding cliches isn’t rocket science

The top ten most irritating phrases:

1 – At the end of the day

2 – Fairly unique

3 – I personally

4 – At this moment in time

5 – With all due respect

6 – Absolutely

7 – It’s a nightmare

8 – Shouldn’t of

9 – 24/7

10 – It’s not rocket science

The phrases appear in a book called Damp Squid, named after the mistake of confusing a squid with a squib, a type of firework.

The researchers who compiled the list monitor the use of phrases in a database called the Oxford University Corpus, which comprises books, papers, magazines, broadcast, the internet and other sources.

The database alerts them to new words and phrases and can tell them which expressions are disappearing. It also shows how words are being misused.

As well as the above expressions, the book’s author Jeremy Butterfield says that many annoyingly over-used expressions actually began as office lingo, such as 24/7 and “synergy”.

via Telegraph