When readers become viewers

There’s no reason to think that reading and writing are about to become extinct, but some sociologists speculate that reading books for pleasure will one day be the province of a special “reading class,” much as it was before the arrival of mass literacy, in the second half of the nineteenth century. They warn that it probably won’t regain the prestige of exclusivity; it may just become “an increasingly arcane hobby.” Such a shift would change the texture of society.

If one person decides to watch “The Sopranos” rather than to read Leonardo Sciascia’s novella “To Each His Own,” the culture goes on largely as before—both viewer and reader are entertaining themselves while learning something about the Mafia in the bargain. But if, over time, many people choose television over books, then a nation’s conversation with itself is likely to change.A reader learns about the world and imagines it differently from the way a viewer does; according to some experimental psychologists, a reader and a viewer even think differently. If the eclipse of reading continues, the alteration is likely to matter in ways that aren’t foreseeable. (The New Yorker)

Foreseeable or not, managers must pay heed and consider how communication in the workplace is affected by this shift from readers to viewers.

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