Entries categorized as ‘Buzzwords’
Most things end up as rubbish. Words follow this cruel trend. Yet some of then can be saved from such ignominy. All it takes is to remember that language is not only a means of communication but also an artifact, a thing of beauty. Those who pay attention to the content and the form of what they say try to preserve their individuality in speech and steer clear of buzzwords.
Speech codes are rampant all over the country, courses in sensitivity are required in many places, and personal freedom is defended more fiercely than honor (the buzz synonym for honor is integrity). Against this background it is curious to observe how insensitive many people are when it comes to politically neutral speech (the buzz synonym for reasoned conversation is discourse) and how often, once they open their mouths, they become indistinguishable from their neighbors. (OUPblog)
Categories: Buzzwords
Categories: Buzzwords · Cliche
.. or why “business people speak like idiots.”
They are selling a book, plugging their bullfighter freeware, and their blog does not have spam blocker… but they definitely have the right spirit.
You can copy and paste text in a service that will determine its”bull level”. The analysis can then be sent anonymously to the culprit.
Categories: Business Communication · Buzzwords · Resources
Customers will gladly pay more for an experience that is not only functionally but also emotionally rewarding. Companies that are skilled at unlocking emotional issues, then creating economic value propositions that win with consumers, avoid commoditization. (via)
Related entry:
Buzzword users deserve a whack (6-11-06)
Categories: Buzzwords · writing
A site on buzzwords well worth visiting. See its dictionary and its weekly whack on those who abuse the buzz.
BuzzWhack tries not to take itself too seriously. It strives to be educational with a sense of humor. (…)
BuzzWhack understands that within any given group buzzwords can be functional tools that communicate ideas and concepts quickly. But once those buzzwords move outside that group, they can be baffling and bring all understanding to a halt.
BuzzWhack has no patience for companies and individuals who use buzzwords to “impress” and befuddle the rest of us.
Couldn’t have said it better myself.
Categories: Buzzwords
