brisebois blog

In BUS 300 - Business Communication class, we use Business Communication, 14th edition by Carol Lehman and Debbie DuFrene. Mason, OH: South Western (2005). ISBN#0-32427270-7. The book companion website is full of good material for both students and professors.

We cover most chapters in the book, although not necessarily in the same order. Here is a list of the chapters and the respective topics about which you can find posts on this blog.

Ch. 1 -The communication process

Ch. 2 -Interpersonal and group communication: Nonverbal, Metacommunication, Listening, Meetings

Ch. 3 -Planning messages: Appropriate channels, Know your audience, Drafts and re-writing, Outline (deductive or inductive), Jargon & Euphemism

Ch. 4 -Preparing messages: Sentences & Paragraphs, Readability & Proofreading, Plain English

Ch. 5 -Electronic communication: E-mail, IM, Web & Blogs, Voice messages

Ch. 6 -Good or neutral news messages: Deductive, Thank You & Appreciation

Ch. 7 -Bad news messages: Inductive, Constructive criticism

Ch. 8 -Persuasive messages: Persuasion, Sales messages, Requests, AIDA

Ch. 9 -Reports & Research: Information overload

Ch. 10 - Data & Graphics: Lies & Statistics

Ch. 11 - Reports & Proposals: the Executive Summary, Credibility, Annual reports, Collaborative/Team writing
Ch. 12 -Business presentations: Know your audience, Presentation visuals, Handouts, Team presentations, Videoconferencing & Live web presentations, PowerPoint

Ch. 13 -Resumes & Application letters: Employment tools, Social capital, Elevator speech

Ch. 14- Job interviews: Effective answers, Illegal questions, Follow-up, Recommendations